Wedding Floral Proposal Template for Florists
A wedding floral proposal needs to do three jobs at once: communicate the design vision, justify the price, and move the client to a yes. This template is structured around those three jobs so you stop losing leads to vague PDFs.
What's included
- Cover page with couple names, event date, and design direction
- Mood board section with inspiration images
- Itemized arrangement list with stem counts and vessel notes
- Pricing summary with subtotal, delivery, setup, and tax lines
- Terms, payment schedule, and signature block
- Next steps and consultation callout
Template preview
Cover & Vision
Couple names, date, venue, color palette, and a 2-sentence vision statement that anchors the whole proposal.
Mood Board
3–6 inspiration images showing the aesthetic direction. Pulled from Pinterest, past work, or client references.
Arrangement Breakdown
Each floral piece as its own line: quantity, key flowers, vessel, and per-unit price. Group by ceremony, reception, and personal flowers.
Pricing Summary
Subtotal, delivery fee, setup/install labor, tax, and deposit breakdown. Shows total investment without surprises.
Terms & Signature
Deposit schedule, cancellation window, substitution clause, and digital signature field.
When to use this template
Send after the consultation call once you have a confirmed venue, date, and rough budget. Do not send cold or before you understand scope.
Pro tips
Include 2–3 photos of similar weddings you've done — social proof beats words on the pricing page.
Name the proposal after the couple, not 'Wedding Proposal Template' — small detail, huge psychological impact.
Add a 72-hour hold clause so they commit quickly without you losing the date to someone else.
Use this template free inside Fiory
Wedding Floral Proposal Template is one of dozens of professional florist templates included with every Fiory account.
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