Florist Greeting Letter — Welcome New Clients
The greeting letter is the first thing a client reads after saying 'yes' to working with you. It sets the tone for the entire engagement and quietly handles 80% of the questions you'd otherwise answer in back-and-forth emails.
What's included
- Personal welcome paragraph
- What to expect over the next 30 days
- Timeline of key touchpoints
- How to share inspiration and mood boards
- Payment and contract next steps
- Direct contact info and response windows
Template preview
Personal Welcome
Couple's first names, wedding date, and a warm sentence referencing their specific venue or vision. No generic 'Dear Bride' language.
What Happens Next
A clear 3–5 step list of exactly what will happen between now and the wedding day. Removes anxiety.
How We'll Collaborate
How to share Pinterest links, preferred communication channel, and when they can expect replies. Sets boundaries politely.
Timeline & Touchpoints
Key dates: contract signing, final flower meeting, balance due, venue walkthrough, delivery day.
Contact & Closing
Your direct email and phone, preferred contact method, and a closing line that reinforces excitement for the event.
When to use this template
Send within 24 hours of the signed contract and deposit. Never automate the first send — make it feel personal even if the structure is templated.
Pro tips
Reference something specific from the consultation call in the first paragraph — 'I loved your idea about the lavender centerpieces' — it proves you listened.
List your response window honestly ('M–F, 9am–4pm') so clients don't panic when you don't reply on Sunday.
End with a question they can easily answer, like asking them to send their Pinterest board. Gets the conversation moving.
Use this template free inside Fiory
Florist Greeting Letter Template is one of dozens of professional florist templates included with every Fiory account.
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Follow-up emails are where most florists leave money on the table.
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