Florist Follow-Up Email Template Series
Follow-up emails are where most florists leave money on the table. A lead goes cold, a wedding ends, a thank-you never gets sent. This template set handles three critical moments: post-consultation, post-proposal, and post-wedding.
What's included
- Post-consultation thank-you email
- Proposal follow-up (3-day and 7-day)
- Post-wedding thank-you email
- Review request email
- Anniversary / 1-year check-in email
Template preview
Post-Consultation
Sent within 24 hours of the first call. References something specific from the call and previews the proposal delivery timeline.
Proposal Follow-Up (Day 3)
Light touch, 'just checking in, any questions?' Never aggressive. One paragraph max.
Proposal Follow-Up (Day 7)
More direct. Offer a quick call to walk through the proposal. Create mild urgency with the date-hold clause.
Post-Wedding Thank-You
Sent Monday after a Saturday wedding. Attach 1–2 behind-the-scenes photos if you have them.
Review Request
Sent 7–10 days after the wedding. Direct links to your Google Business and The Knot profiles. Makes it frictionless.
When to use this template
Automate the triggers in your CRM so nothing falls through the cracks. Personalize the first paragraph of each — the rest can be templated.
Pro tips
Always follow up twice after a proposal, never three times. Two feels attentive; three feels desperate.
Send the review request on a Tuesday or Wednesday morning — open rates are 40% higher than Monday or Friday.
Include one specific line in the thank-you email that references a moment from their wedding — proves you care, not templated.
Use this template free inside Fiory
Florist Follow-Up Email Templates is one of dozens of professional florist templates included with every Fiory account.
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