Floral Brief Template for Wedding Florists
A floral brief is the internal document your team (or future-you) works from once the client has approved the proposal. It's the single source of truth that prevents 'wait, did we agree on blush or peach?' disasters.
What's included
- Couple name, wedding date, and venue summary
- Confirmed color palette with hex codes or swatches
- Approved arrangement list with quantities
- Flower substitution guardrails
- Install logistics and access notes
- Emergency contact and timeline
Template preview
Event Summary
Couple names, wedding date, venue addresses, and ceremony + reception start times. One-glance reference.
Approved Palette
Confirmed colors with hex codes or ribbon swatches. Prevents on-the-day color drift.
Arrangement List
Every approved piece with exact quantities, vessel notes, and 'do not substitute' flags for key hero flowers.
Substitution Rules
What you're allowed to swap if a wholesale order comes in short. Client-approved fallbacks.
Install & Logistics
Venue access time, load-in location, setup deadline, teardown rules, and contact person on-site.
When to use this template
Finalize the brief 30–45 days before the event, right after the final flower meeting. Share with any assistants or subcontractors working the wedding.
Pro tips
Lock the brief with a date — no more client change requests after 'brief locked on [date]' without a change order.
Print a physical copy for install day. Phones die, PDFs get buried, paper doesn't.
Keep a 'hero shot' photo reference for the bouquet in the brief so whoever builds it has a target image.
Use this template free inside Fiory
Floral Brief Template is one of dozens of professional florist templates included with every Fiory account.
Other templates you might need
Wedding Consultation Questionnaire
A pre-call questionnaire is the single highest-leverage tool in a florist's workflow.
View details →Wedding Floral Proposal Template
A wedding floral proposal needs to do three jobs at once: communicate the design vision, justify the price, and move the client to a yes.
View details →Day-of Timeline Florist Template
A florist day-of timeline is different from a wedding coordinator's timeline — you care about cold-chain windows, install start times, and strike deadlines.
View details →Run your wedding florist business with Fiory
Take what you learned on this page and turn it into bookings. Fiory connects designs, pricing, and clients in one platform built for wedding and event florists.
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