WeddingWire does not publish vendor prices; florists report quotes from about $300 to more than $1,000 a month depending on the market and placement, as of November 2026. The listing's real cost is not the fee. It is the fee divided by the weddings it books, after the quotes that go to five other florists and the price shoppers. Work that number out before renewing, and compare it with pages you own.
A worked example
Here is the arithmetic with numbers a mid-size studio reports to us. Replace them with yours; the point is the method, and the marketplace calculator on the hub does it for you.
| Line | Example | Your number |
|---|---|---|
| Monthly fee | $750 | |
| Inquiries a month from the listing | 12 | |
| Of which you could take (date open, budget fits) | 6 | |
| Of which book | 1 | |
| Cost per booked wedding | $750 | |
| Hours spent on the 11 that did not book | About 5 | |
| Compare: Growth Local at $549 | One booked wedding at $4,000 covers 7 months |
What the fee buys, and what it does not
The listing buys placement in a list couples browse, your reviews shown where couples read them, and inquiries from couples who are comparing. It does not buy a ranking you keep, a page about your work at any venue, or an inquiry that is yours alone. When you stop paying, the placement and the inquiries stop the same day; the reviews stay on their site, not yours.
None of that makes the listing wrong. A listing with 100 reviews books weddings for many studios, and the reviews are worth keeping. It makes the listing a rented channel, which should be judged by cost per booked wedding like any other, and paired with a channel you own.
- Keep the listing while its cost per booked wedding is under a quarter of your typical wedding
- Reply to every marketplace inquiry within the hour; speed is the only edge in a six-quote race
- Link the listing to your own site so couples who look you up land on your pages, not back in the list
- Add a budget band to your own form so price shoppers self-select out
- Watch the lead report: when your own pages book more per month than the listing, renegotiate or drop it
Pages you own, priced the same way
Fiory Growth publishes venue, style, city and cost pages into the website your Fiory plan includes. It bills only once your qualified inquiries grow by 3 a month over your own baseline, and Local at $549 is about 7 months of work for one typical wedding. The inquiry from a venue page comes with the date, the venue, the guest count and a budget band, into your Fiory CRM, and nobody else receives it.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro.
WeddingWire for florists: the full comparison →Fiory Growth: the full presentation and calculator →
Questions florists ask
WeddingWire quotes per market and placement and does not publish prices. Florists report quotes from about $300 to more than $1,000 a month as of November 2026, with higher tiers for featured placement. Ask for the quote in writing and work out the cost per booked wedding before signing.
It is worth it while its cost per booked wedding stays under about a quarter of your typical wedding and you answer inquiries within the hour. It stops being worth it when quotes go to price shoppers you decline, or when pages you own book more per month.
Yes. Both belong to The Knot Worldwide, and a couple often uses both. Paying for both usually means paying twice for the same couples; the comparison page sets out how to choose one.
The reviews stay on WeddingWire's site, and a free listing usually keeps them visible. You cannot move them to your own site as reviews, but you can quote them on your pages with attribution, and your Google reviews are the ones AI assistants weigh most.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro. Fiory and Velour Web are separate businesses; the Growth Agreement is Velour Web's.