The Knot sells wedding florists placement in its vendor directory at prices quoted per market; florists report from a few hundred to more than $1,000 a month as of November 2026, more for featured spots. The fee is the easy number. The one that decides whether to renew is cost per booked wedding, after the shared quotes, the price shoppers and the hours. This page shows how to get it.
How The Knot charges, in plain words
The Knot's vendor side (also sold as The Knot Pro and formerly WeddingPro) lists florists by city and category. Placement is tiered: a basic listing, then featured positions higher in the list. Pricing is quoted after a sales call and varies by market size and category competition; a florist in a large metro pays more than one in a small town for the same position. Contracts are typically annual and billed monthly. Ask for the quote and the term in writing.
The Knot and WeddingWire are both owned by The Knot Worldwide. Couples often use both, so a florist paying for both is often paying twice for the same couples. The comparison page sets out how to choose one.
Cost per booked wedding, the only comparison that holds
Take the monthly fee, count the inquiries it produced, remove the ones you could not take, count the bookings, and divide. Then add the hours spent on quotes that went nowhere. Use three months so a lucky month does not decide it. The table is the layout; the calculator on the hub fills it in.
| Line | Example | Your number |
|---|---|---|
| Monthly fee | $800 | |
| Inquiries a month from the listing | 15 | |
| Of which you could take | 7 | |
| Of which book | 1 to 2 | |
| Cost per booked wedding | $400 to $800 | |
| Hours on the rest | About 6 | |
| Compare: Growth Local at $549 | One booked wedding at $4,000 covers 7 months |
Keep the reviews, own the pages
A Knot listing with strong reviews is worth keeping for many studios, and the reviews are an asset couples read. Pair it with the channel you own: venue, style, city and cost pages on your own domain, where the couple finds you alone and the inquiry arrives with a budget band and a venue. Fiory Growth writes and publishes those pages into the website your Fiory plan includes, tracks which AI answers name you, and sends a monthly report that shows what each source booked.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro.
The Knot for florists: the full comparison →WeddingWire vs The Knot for florists →Fiory Growth: the full presentation and calculator →
Questions florists ask
Prices are quoted per market after a sales call. Florists report from a few hundred to more than $1,000 a month as of November 2026, higher for featured placement, usually on an annual term billed monthly.
Worth it while cost per booked wedding stays under about a quarter of your typical wedding and you answer within the hour. The lead report from your own pages tells you the month the balance shifts.
Usually one, not both, since the same company owns them and many couples use both. Choose the one where your reviews are stronger, and send its traffic to your own site.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro. The Knot is paid every month whether it books or not; Growth bills only after your inquiries have grown.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro. Fiory and Velour Web are separate businesses; the Growth Agreement is Velour Web's.