A qualified wedding florist lead has five things a marketplace inquiry usually lacks: a date you can take, a venue you know, a guest count, a budget band that fits your minimum, and intent, meaning the couple chose you rather than ticked ten boxes. The difference is not the couple; it is the page they came from and the form they filled in. Your own pages, with the right form, produce the first kind.
The same couple, two inquiries
Picture one couple, four months out, venue booked. On a marketplace they open the florist list for their city, skim ten profiles and hit "request pricing" on six. Each florist gets a name, an email and a date. On your venue page they read what you did at their venue, see your flowers in their ceremony spot, and fill in a form that asks what you need to quote. Same couple, different lead. The table is what lands in your inbox in each case.
| Marketplace inquiry | Inquiry from your Fiory page | |
|---|---|---|
| Where the couple saw you | In a list of florists in your city, next to your competitors | On your own page, with no other florist on it |
| Who else got the inquiry | Every florist they ticked, often five to ten | Nobody |
| What it contains | Name, email, date, sometimes a budget tick-box | Date, venue, guest count, budget band, Pinterest board, the page they read |
| Where it lands | The marketplace inbox, then your email | Your Fiory CRM, as an inquiry, proposal started in minutes |
| What they already know about you | Your rating and your starting price next to everyone else's | How you handle their venue and what weddings like theirs cost |
| Why they ghost | They heard from six florists and picked the fastest or cheapest | They rarely do: they chose you before they wrote |
| Who owns the ranking and the page | The marketplace | You |
The form that qualifies
The Fiory inquiry form on every Growth page asks the questions a proposal needs, and nothing a couple cannot answer in two minutes. Each field does a job: the date removes the inquiries you cannot take, the venue tells you the logistics before the call, the guest count and the budget band tell you whether your minimum fits, and the Pinterest link tells you the style. A couple who completes it has already decided you are worth the two minutes.
- Wedding date, with a note of your minimum lead time
- Venue, pre-filled when the inquiry comes from a venue page
- Guest count and the number of tables
- Budget band, in ranges that start at your minimum
- Pinterest board or inspiration link, which Fiory's tools read for palette and style
- How they found you, which the page records for them
Why the count matters: it is how Growth bills
Growth does not bill on promises. For the first 30 days we count the qualified inquiries you already get, from every source: that is your baseline. Growth bills only once a later 30-day period passes your baseline by 3. A qualified inquiry is a form with a working email or phone, or a call to your tracking number that lasts 60 seconds or more; the same person within 90 days counts once, and you have 7 days to flag spam or an existing client. Both sides watch the count on a dashboard that shows each inquiry and the page it came from.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro.
Too many price shoppers? The budget-band fix →Fiory Growth: the full presentation →
Questions florists ask
Most ghosting is a marketplace symptom: the couple requested five to ten quotes, received them, and chose on speed or price. A lead from your own page chose you before writing, arrived with a budget band and a venue, and gets a proposal within the hour from your Fiory CRM. Fewer of those ghost.
Date, venue, guest count, a budget band that starts at your minimum, an inspiration link, and how they found you. Nothing else; every extra field loses couples and adds nothing to the proposal.
A form with a working email or phone, or a call to your tracking number of 60 seconds or more, deduplicated over 90 days, with 7 days for you to flag spam or existing clients. The count is on a shared dashboard, and billing starts only when it passes your own baseline by 3.
Yes. A minimum on the page and a budget band on the form remove the inquiries you would have declined anyway, and the couples who remain arrive expecting your pricing. CHIC Flowers prints a starting price on every service page.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro. Fiory and Velour Web are separate businesses; the Growth Agreement is Velour Web's.