A wedding florist's marketing budget should be set from the value of one booked wedding and the channel's cost per booking, not from a percentage of revenue. With a typical wedding at about $4,000, a channel that costs under $1,000 per booked wedding is worth scaling; one that costs more is worth keeping only for its reviews. Most studios overspend on listings and underspend on pages they own.
A budget table by studio size
These are working budgets we use with florists, as of November 2026. Marketplace figures are what florists report to us; the marketplaces quote per market and do not publish. The Growth column is the plan a studio of that size usually fits by cities covered, and it bills only once inquiries grow.
| Weddings a year | Referrals and Instagram | Marketplace listing | Own pages (Fiory Growth) | Working total a month |
|---|---|---|---|---|
| Under 10 | Hours, no spend | One listing if it books; reported $300 to $500 a month | DIY in the Fiory page builder, $0 | $0 to $500 |
| 10 to 24 | Hours plus a small Instagram ad test | One listing with reviews, reported $500 to $900 a month | Local, $549 a month after inquiries grow | $500 to $1,449 |
| 25 to 49 | Hours; a planner-referral program | Keep the listing that books; reported $700 to $1,200 a month | Area or Metro, $1,000 to $1,500 | $1,700 to $2,700 |
| 50 or more | A referral program with venues and planners | One listing, or none once own pages book more | Metro or County, $1,500 to $2,000 | $1,500 to $3,200 |
The arithmetic behind the table
Start with one wedding. If your typical booking is $4,000 and you close one in four qualified inquiries, every qualified inquiry is worth about $1,000 in expected revenue. A channel that produces an inquiry for less than that pays for itself; a channel that needs six quotes to book one wedding, as marketplaces often do, is close to break-even before your hours. The marketplace calculator on the hub runs these numbers with yours.
Growth is priced against the same arithmetic. The Local plan at $549 is about 7 months of work for one typical wedding. The billing trigger is 3 extra qualified inquiries a month over your own baseline, roughly one extra wedding, which is why the plan bills only once that is true and not before.
Where the money should move over two years
Year one: keep the listing that books, start the page map, send every profile link to your own site. By month six the lead report shows which source books; most studios see their first venue pages book before the city pages rank. Year two: pages compound, the listing's share falls, and the budget shifts from rented placement to pages you keep. The studios that cancel a marketplace do it from the report, not from frustration.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro.
Every client channel, costed per booked wedding →Fiory Growth: the full presentation and calculator →
Questions florists ask
Percentages hide the real question, which is cost per booked wedding. A studio doing 25 weddings at $4,000 grosses $100,000; five percent is $5,000 a year, which buys about seven months of a marketplace listing or a year of Growth Local. Set the budget from what each channel returns per wedding, then check it against revenue.
Sometimes, in a market with search volume and a florist with a high minimum, and always with a landing page built for it. It is rented: the day you stop paying, the clicks stop. Pages you own keep ranking. Fiory Growth does not include ad management; it can be quoted separately for florists who ask.
Growth Local is $549 a month once billing starts, about $6,588 for a full paid year, and the first months are free until your inquiries grow. There is no build fee for Fiory florists, because the pages go into the website your plan includes.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro. Fiory and Velour Web are separate businesses; the Growth Agreement is Velour Web's.