Cocktail Hour Floral Calculator — Small-Scale Pricing
Cocktail hour flowers are easy to under-scope because clients treat them as 'extras' — but you're still building, transporting, and installing 6–12 pieces. This calculator treats them as their own line so they get priced properly.
Flower Recipe
Real stem counts with 2025 US wholesale pricing
| Flower | Role | Stems | Wholesale/Stem |
|---|---|---|---|
| White Spray Rose | focal | 3 | $2.00–$3.00 |
| Blush Lisianthus | secondary | 2 | $2.00–$3.00 |
| Waxflower | filler | 2 | $1.25–$1.75 |
| Silver Dollar Eucalyptus | greenery | 3 | $1.00–$1.50 |
| Total Stems | 10 | ||
White Spray Rose
Blush Lisianthus
Waxflower
Silver Dollar Eucalyptus
Wholesale Cost
$16–$32 per piece
Suggested Retail
$55–$115 per piece
Interactive Cost Estimator
Adjust stem counts to see your wholesale and suggested retail in real time.
White Spray Rose
$2.00–$3.00
$6–$9
Blush Lisianthus
$2.00–$3.00
$4–$6
Waxflower
$1.25–$1.75
$3–$4
Silver Dollar Eucalyptus
$1.00–$1.50
$3–$5
How to price: markup multiplier guide
The wedding florist industry standard is a 2.5x–3.5x markup on wholesale stem cost. This covers your labor, design time, vessels, overhead, and profit margin. Anything lower means you're effectively running the business at a loss once labor is counted.
2.5x (Budget)
For volume work and low-design lines. Tight margin; only use when client volume justifies it.
3.0x (Standard)
The default healthy-margin wedding florist markup. Covers labor, overhead, and fair profit.
3.5x (Luxury)
For custom design, high-touch brands, and luxury clients. Reflects full-value design work.
Recipe variations by style
How the base recipe adapts for different wedding aesthetics.
Tall Bar Arrangement
Build 1 large (40 stems) arrangement for the main bar back-bar. Separate line item, ~$140 wholesale.
High-Top Bud Vase
Each high-top gets 1 bud vase with 4 stems. Quote 8–12 high tops as standard, very fast to assemble.
Console Table Accent
Add 1 medium arrangement (~20 stems) for the escort card table or cocktail sign. Ties the cocktail area together visually.
Candle + Greenery Only
Skip focal florals entirely — eucalyptus runners + pillar candles. ~$8 wholesale per high-top, strong atmosphere.
Save this cocktail hour florals recipe in Fiory
One click to save, edit, and reuse this recipe across every proposal for every client.
Other florist calculators
Welcome Table Arrangement
The welcome table is the first floral impression guests see, and it's almost always photographed for the wedding album.
Explore →Bud Vase Cluster
Bud vase clusters look minimalist but are deceptively labor-heavy — each vase is its own tiny arrangement.
Explore →Wedding Centerpiece
The low-lush centerpiece is the workhorse of most wedding receptions — and the place where small pricing mistakes add up fast across 15 or 20 tables.
Explore →Ready to price and propose this arrangement?
Fiory gives you the recipe library, pricing calculator, and proposal builder wedding florists actually need.
- 7-day free trial
- Billed monthly after trial
- Cancel anytime