Bridal Bouquet Pricing Calculator — Stems, Cost & Retail
A hand-tied bridal bouquet is the single most-photographed floral piece of the day, and it's also where florists most often undercharge. This calculator uses real stem counts and current US wholesale ranges so you can price with confidence instead of guessing.
Flower Recipe
Real stem counts with 2025 US wholesale pricing
| Flower | Role | Stems | Wholesale/Stem |
|---|---|---|---|
| White Garden Rose | focal | 9 | $3.00–$4.00 |
| Blush Peony (in season) | focal | 5 | $4.00–$6.00 |
| White Lisianthus | secondary | 7 | $2.00–$3.00 |
| White Ranunculus | secondary | 8 | $1.75–$2.50 |
| Astilbe | texture | 4 | $2.25–$3.25 |
| Silver Dollar Eucalyptus | greenery | 6 | $1.00–$1.50 |
| Italian Ruscus | greenery | 4 | $0.90–$1.40 |
| Total Stems | 43 | ||
White Garden Rose
Blush Peony (in season)
White Lisianthus
White Ranunculus
Astilbe
Silver Dollar Eucalyptus
Italian Ruscus
Wholesale Cost
$85–$140
Suggested Retail
$225–$450
Interactive Cost Estimator
Adjust stem counts to see your wholesale and suggested retail in real time.
White Garden Rose
$3.00–$4.00
$27–$36
Blush Peony (in season)
$4.00–$6.00
$20–$30
White Lisianthus
$2.00–$3.00
$14–$21
White Ranunculus
$1.75–$2.50
$14–$20
Astilbe
$2.25–$3.25
$9–$13
Silver Dollar Eucalyptus
$1.00–$1.50
$6–$9
Italian Ruscus
$0.90–$1.40
$4–$6
How to price: markup multiplier guide
The wedding florist industry standard is a 2.5x–3.5x markup on wholesale stem cost. This covers your labor, design time, vessels, overhead, and profit margin. Anything lower means you're effectively running the business at a loss once labor is counted.
2.5x (Budget)
For volume work and low-design lines. Tight margin; only use when client volume justifies it.
3.0x (Standard)
The default healthy-margin wedding florist markup. Covers labor, overhead, and fair profit.
3.5x (Luxury)
For custom design, high-touch brands, and luxury clients. Reflects full-value design work.
Recipe variations by style
How the base recipe adapts for different wedding aesthetics.
Whimsical / Garden
Swap 3 lisianthus for sweet peas and add 3 stems of chamomile. Let stems sit at different heights for an unstructured profile.
Classic / Traditional
Drop ranunculus to 5 stems, add 4 white spray roses, and tighten to a compact half-dome shape with uniform stem lengths.
Boho / Textural
Replace eucalyptus with olive branches, add 2 stems of dried bunny tails, and introduce 2 stems of scabiosa pods.
Modern / Minimalist
Reduce to 25 total stems: 9 garden roses, 6 ranunculus, 4 lisianthus, 6 silver dollar eucalyptus. Keep the silhouette clean and architectural.
Save this bridal bouquet recipe in Fiory
One click to save, edit, and reuse this recipe across every proposal for every client.
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