Fiory.AI - Wedding Florist Software

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Fiory.AI - Wedding Florist Software

Welcome to FIORY

Transform your florist business

Need assistance?

Contact Support
Free Calculator

Flower Crown Pricing Calculator — Stems, Wire & Cost

Flower crowns feel small but they're labor-heavy — every stem is wired individually. This calculator accounts for the mechanics and the real 45+ minutes of build time most florists forget to include.

25–40 stems$22–$42 wholesale3.5x–4.0x markup

Flower Recipe

Real stem counts with 2025 US wholesale pricing

Mini Spray Rose

focal$1.80–$2.50
6

Waxflower

filler$1.25–$1.75
5

Chamomile

texture$1.50–$2.00
4

Limonium

filler$1.00–$1.50
3

Silver Dollar Eucalyptus (tips only)

greenery$1.00–$1.50
4

Italian Ruscus (small pieces)

greenery$0.90–$1.40
3
Total Stems25

Wholesale Cost

$22–$42

Suggested Retail

$85–$165

Build this in Fiory →

Interactive Cost Estimator

Adjust stem counts to see your wholesale and suggested retail in real time.

Mini Spray Rose

$1.80–$2.50

$11$15

Waxflower

$1.25–$1.75

$6$9

Chamomile

$1.50–$2.00

$6$8

Limonium

$1.00–$1.50

$3$5

Silver Dollar Eucalyptus (tips only)

$1.00–$1.50

$4$6

Italian Ruscus (small pieces)

$0.90–$1.40

$3$4

Total Stems

25

Wholesale Cost

$33$46

2.0x3.0x4.0x

Suggested Retail

$98$139

Save this recipe in Fiory →

How to price: markup multiplier guide

The wedding florist industry standard is a 2.5x–3.5x markup on wholesale stem cost. This covers your labor, design time, vessels, overhead, and profit margin. Anything lower means you're effectively running the business at a loss once labor is counted.

2.5x (Budget)

For volume work and low-design lines. Tight margin; only use when client volume justifies it.

3.0x (Standard)

The default healthy-margin wedding florist markup. Covers labor, overhead, and fair profit.

3.5x (Luxury)

For custom design, high-touch brands, and luxury clients. Reflects full-value design work.

Recipe variations by style

How the base recipe adapts for different wedding aesthetics.

Full Crown

Double the focal count to 12 mini spray roses. This is the 'Coachella-style' bohemian crown — heavier, denser, photographs best.

Half Crown

Use 60% of the recipe wired to only the front half of the crown base. Lighter weight, easier to wear all day.

Baby's Breath Only

Replace entire recipe with 8 stems of baby's breath. Cuts cost to ~$12 wholesale. Popular for flower girls.

Dried + Fresh Mix

Replace 40% of fresh with dried strawflower, bunny tails, and preserved eucalyptus. Client can keep it after the wedding.

Save this flower crown recipe in Fiory

One click to save, edit, and reuse this recipe across every proposal for every client.

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