Fiory.AI - Wedding Florist Software

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Fiory.AI - Wedding Florist Software

Welcome to FIORY

Transform your florist business

Need assistance?

Contact Support
Seasonal Wedding Flowers

Wedding Flower Seasonal Guides — 18 Month Guides

From peak peony season in May to amaryllis and evergreens in December. Know what's available every month, what's out of season, and exactly when to order wholesale.

18 season guidesjan–dec monthly2025 wholesale pricing

10 flowers in season

Spring

Spring is peak wedding season for one reason: peonies. From late April through early June, the peony market opens and florists can build the recipes they dream about all year. This page covers what's actually available, what the prices look like, and how to plan a spring wedding floral order that doesn't break.

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9 flowers in season

Summer

Summer is the wedding season florists either love or dread. July and August bring peak heat, peak volume, and peak dahlia season. Understanding what survives the heat and what collapses by 3pm on the ceremony day is the difference between a great wedding and a floral disaster.

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9 flowers in season

Fall

Fall is the second-best wedding season after spring, and in terms of creative range it might be the best. Dahlias carry through October, dried elements come into play, and the earthy palettes give florists room to experiment with rust, burgundy, and burnt orange tones that don't work any other time of year.

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9 flowers in season

Winter

Winter is the most misunderstood wedding season — florists assume flowers are limited but it's actually a different, narrower palette with its own magic. Amaryllis, hellebore, evergreens, and branch work combine into winter recipes that feel intentional rather than compromised.

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9 flowers in season

January

January is the deepest off-season wedding month, which means lower venue rates, fewer competing weddings, and a narrower but beautiful floral palette. This page covers what actually works in the dead of winter and how to price it honestly for couples who picked January specifically for the savings.

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9 flowers in season

February

February is where winter starts softening into early spring. Tulips and ranunculus become more reliable, hellebores are still going strong, and prices start stabilizing after the Valentine's Day spike. This page covers how to navigate the post-Valentine flower market for wedding florists.

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9 flowers in season

March

March is the transition month — winter is gone, peonies are still weeks away, and the flower market expands dramatically. Tulips, ranunculus, and the first sweet peas arrive, and daffodils are at their peak. Couples love March for affordable venue rates and florists love it for the expanding palette.

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9 flowers in season

April

April is when the flower market explodes back to life. Lilacs are in full bloom, late-April peonies start becoming available, and sweet peas are at their peak. This is the month when budgets start to stretch because every focal flower you want is finally real.

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9 flowers in season

May

May is the single most magical month for a wedding florist. Peonies are at peak, garden roses are reliable, sweet peas and ranunculus are abundant, and the entire flower world is showing off. It's also the most expensive and most competitive month to book wholesale — plan accordingly.

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9 flowers in season

June

June is the busiest wedding month of the year. Peonies are wrapping up their season, garden roses are at peak, and delphinium comes into full bloom. The floral palette feels like 'classic June wedding' for a reason — this is where all the magazine-worthy weddings happen.

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9 flowers in season

July

July is when summer-specific flowers take over. The first dahlias arrive, zinnias are at peak, sunflowers are reliable, and the whole summer garden palette opens up. The heat is the challenge — this is where install logistics matter as much as the recipe.

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9 flowers in season

August

August is peak dahlia season and the busiest late-summer wedding month. The palette leans more textural — amaranth trails into arrangements, celosia adds visual weight, and garden roses are still reliable. Heat is even more aggressive than July, so logistics-heavy planning matters.

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9 flowers in season

September

September is the second peak wedding month of the year. Dahlias carry into the month, early fall foliage appears, and the palette starts shifting warm. Cooler evenings help arrangements last longer — and brides increasingly choose September to avoid summer heat.

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9 flowers in season

October

October is the single best month for fall weddings. Dahlias are still going, chrysanthemum hits stride, fall foliage peaks, and the rust-burgundy-cream palette is at its best. This is where fall wedding dreams come true, and where florists can price confidently with full palette availability.

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9 flowers in season

November

November is the transition month from fall to winter. Dahlias are finishing, evergreens start appearing, and the palette shifts toward deeper jewel tones. It's a quieter month for weddings, which makes it a great time for boutique studios to focus on design-forward work.

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9 flowers in season

December

December weddings lean into the season — evergreens, amaryllis, red berries, and winter white palettes feel exactly right. This is also the most expensive month for stem sourcing (holiday demand spikes) so pricing and planning matter more than any other month.

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3 flowers in season

Peak Wedding Season Prep

Peak wedding season (May–October) is where florists make most of their annual revenue — and where most florists burn out, miss details, and lose money to admin chaos. This page covers the prep systems that separate busy-and-profitable from busy-and-drowning.

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8 flowers in season

Off-Season Wedding Flowers

Off-season weddings (November through March) have real advantages — better venue rates, more florist attention, and a specific aesthetic that's unique to the time of year. But the floral palette is narrower and the logistics are harder. This page tells the truth about off-season weddings.

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Build seasonal recipes that match your calendar

Save month-appropriate recipes to Fiory and swap them into proposals automatically as couples book different times of year.

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