Details Flowers vs Curate — Which Is Right for Your Floral Business?
We break down the real differences — and show you what both are still missing.
Quick Overview
Both Details Flowers and Curate are established florist software tools with their own strengths.
Details Flowers
Founded in 2015 by an event florist in central Florida. Focuses on visual proposals, stem counting, and supplier connections through the Details Direct marketplace. Known for its design community through Details University. Tiered pricing from $25/month (3-event cap) to $150/month unlimited, plus a 1–1.5% payment surcharge.
Curate (formerly StemCounter)
Founded by florist Ryan O'Neil. Started as a stem counting tool and evolved into full event management with proposals, CRM, rental tracking, and wholesaler ordering. As of 2026, pricing is quote-based with no free trial — the last public price was around $275/month.
Where Details Flowers Wins Over Curate
Stronger visual proposal design with polished layouts
Established supplier/vendor network with the Details Direct marketplace
Details University training community with structured courses
Longer track record in wedding floristry since 2015
Lower entry price — tiered plans from $25/month (event-capped)
Where Curate Wins Over Details Flowers
AI assistant for emails, orders, and reporting (metered by plan)
Built-in CRM (free since 2026) with online intake forms that auto-import inquiries
Rental tracking with overbooking notifications
Can combine wholesale orders across multiple events
Can send orders to ANY supplier directly (not just preferred vendors)
Email template automation for client communication
Recipe sharing with customizable brand colors
Quick proposal duplication for similar events
Where Both Fall Short
Neither Details Flowers nor Curate offers these features — but Fiory.AI does.
No AI-Powered Pricing
Details Flowers has no AI features at all. Curate's AI assistant handles emails and business reports — but it does not analyze arrangements or suggest pricing. Neither platform gives you data-backed pricing — you are on your own to calculate margins.
No Pinterest Chrome Extension
Curate offers in-app drag-and-drop from Pinterest, but you still have to manually navigate there. Details Flowers has no Pinterest integration at all. Neither has a browser extension that lets you capture inspiration with one click while browsing.
No Built-in Website
Details Flowers requires a completely separate website provider. Curate has intake forms but no actual website. Neither gives you a professional florist website connected to your CRM — that is an extra tool and extra cost.
No Wholesaler PDF Reports
Curate can send orders directly to suppliers, and Details Flowers works with preferred vendors, but neither generates clean PDF shopping reports you can email to any wholesaler. Fiory.AI auto-generates professional PDFs.
Slower Proposal Creation
Details Flowers has a multi-step recipe editing process that users call time-consuming. Curate is faster with quick duplication but still not as streamlined as Fiory.AI, which cuts proposal time by 50% or more.
Limited Template Expansion
Both platforms have static template libraries. Neither releases new proposal and website templates continuously like Fiory.AI does.
Three-Way Feature Comparison
See how Fiory.AI, Details Flowers, and Curate compare across every key feature.
| Feature | Fiory.AI | Details Flowers | Curate |
|---|---|---|---|
| Proposal Speed | 50%+ faster | Slower | Moderate |
| AI-Powered Pricing | ✓ | ✗ | Assistant only |
| Pinterest Chrome Extension | ✓ | ✗ | In-app drag & drop |
| Built-in Website + CRM | Full website + CRM | ✗ | Forms only (no website) |
| Client Portal + Change Tracking | Full tracking | Basic | Basic |
| Rental & Supply Tracking | ✓ | ✗ | ✓ |
| Wholesaler PDF Reports | Auto-generated PDFs | ✗ | Direct send to suppliers |
| Proposal Builder | AI-enhanced | Strong visual | Quick duplicate |
| Stem Counting | ✓ | ✓ | ✓ |
| CRM / Lead Management | Connected to website | Basic pipeline | Built-in forms |
| Combined Wholesale Orders | Via PDF reports | Added 2019 | ✓ |
| Supplier Marketplace | Coming Soon (PDFs for now) | Preferred vendors | Any supplier |
| Payment Processing | Flexible (Zelle, Venmo, check, Square) | Yes (+ 1–1.5% fee) | ✓ |
| Recipe Management | ✓ | ✓ | ✓ |
| E-Signatures | ✓ | ✓ | ✓ |
| Training/Education | Growing | University | Support |
| Continuous New Templates | ✓ | Limited | Limited |
| Starting Price | $138/mo | From $25/mo ($150 unlimited) | Quote-based (~$275/mo) |
The Third Option Both Audiences Should Consider
Whether you are leaning toward Details Flowers or Curate, Fiory.AI offers the best of both worlds — plus features neither competitor has.
All for $138/month or $1,500/year with all features included.
Frequently Asked Questions
Common questions about choosing between Details Flowers, Curate, and Fiory.AI
Details Flowers excels at visual proposal design and supplier connections through its Details Direct marketplace, with tiered pricing from $25/month (event-capped) to $150/month unlimited. Curate includes rental tracking with overbooking notifications, a free built-in CRM (added 2026), and an AI assistant — but pricing is now quote-based with no free trial, and its 2025 platform migration frustrated many longtime users. If visual polish and training matter most, Details Flowers has the edge. However, Fiory.AI combines proposal quality with rental tracking, adds true AI-powered pricing, and includes a built-in website — all for a transparent $138/month or $1,500/year.
Details Flowers is cheaper to start: tiered plans run from $25/month (limited to 3 events) up to $150/month for unlimited events, plus a 1–1.5% surcharge on payments processed through the platform — on a $10,000 wedding, that can be an extra $100–$150 in fees. Curate no longer publishes prices; plans are quote-based, the last public price was around $275/month, and there is no free trial. Fiory.AI is $138/month or $1,500/year with unlimited events, zero payment surcharges, and a built-in website that could eliminate another monthly tool cost.
Yes. Curate includes rental tracking with overbooking notifications — if you accidentally book the same arch twice on the same date, Curate alerts you. Details Flowers does not have rental tracking at all. Fiory.AI also includes full rental and supply tracking alongside florals in every proposal.
Yes. Curate allows you to combine wholesale orders across multiple events and send them directly to any supplier. Details Flowers added combined ordering in 2019 but works through their preferred vendor network. Fiory.AI generates organized PDF shopping reports that you can email to any wholesaler.
Details Flowers has a curated network of preferred vendors with direct integrations. Curate lets you send orders to any supplier, giving you more flexibility. Fiory.AI takes a different approach — it generates professional PDF reports for any wholesaler you choose, so you are not locked into any vendor network.
Fiory.AI is the only wedding florist software with AI-powered pricing. Neither Details Flowers nor Curate offers AI analysis of your arrangements or data-backed pricing suggestions. Fiory.AI's AI analyzes your designs and recommends optimal pricing based on market data — no more guessing your margins.
Ready to Try the Best of Both Worlds?
Get the proposal polish of Details Flowers, the CRM features of Curate, plus AI-powered pricing and a built-in website — all in one platform.
7-day free trial. Cancel anytime.
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Read comparisonFeature comparisons are based on publicly available information as of July 2026. We strive for accuracy but features and pricing may change. We are not affiliated with Details Flowers or Curate. All trademarks belong to their respective owners.