A Website for Floral Designers — A Portfolio With a Business Behind It
A floral designer's website has to pass a taste test before it passes any other: art directors, planners, and design-literate couples judge your eye by your site before they ever see your flowers. Generic flower-shop templates fail that test on sight. Fiory's included website is built portfolio-first — editorial templates, restrained typography, galleries that let the work breathe — with something no portfolio builder offers underneath: an inquiry form wired to a real client pipeline, proposals, and invoicing.
This guide is part of Fiory's florist website resources — the professional website included with the Fiory wedding florist platform.
The taste test your website has to pass
Design-literate buyers read signals fast, and they're ruthless about the wrong ones:
- Typography and whitespace that match the level of the work — a beautiful arrangement in a cluttered layout reads as luck, not eye
- Galleries that curate: five perfect images per project beat thirty good ones
- A distinct visual identity — logo, palette, and fonts carried consistently, which Fiory's brand kit applies sitewide
- Work grouped by project or venue, so each body of work tells one story
- No builder badges, no template sameness, no 'welcome to my website' copy
Craft identity without the starving-artist stack
The usual designer path is a portfolio site (Squarespace, Showit, or hand-built) that looks right and does nothing: inquiries email in, and the business — quotes, contracts, invoices — happens in scattered tools. One live Fiory site shows the alternative shape: Maria del Mar Flowers reads as a fully bespoke editorial brand — custom logo, Cormorant Garamond headings, a considered palette — and is structurally the same included template as every other Fiory site, with the brand kit doing the transformation. Behind its restrained surface, the inquiry form files into a CRM and flows to proposals and invoicing.
That's the trade Fiory removes: you don't choose between a site that honors the work and a system that runs the business. It's one thing.
Room for the whole practice
Floral design practices sprawl — weddings, editorial shoots, brand events, installations, styling. Separate galleries per project type and per venue keep each audience in its lane, and services sections describe each line in its own terms (a live example lists floral design, tabletop and linens, installations, and culinary styling as distinct offerings). As the editorial side grows, SEO pages from your dashboard give each service line a page that can rank for it.
What the included website ships with
- Editorial templates with restrained, portfolio-first layouts
- Brand kit: custom logo, fonts, and palette applied sitewide
- Curated galleries per project, event, or venue
- Services sections for each line of your practice
- Inquiry form wired into your CRM — then proposals and invoicing
- Custom domain with SSL, hosting included
A portfolio that runs the business
Editorial templates, your brand kit, curated galleries — and a CRM, proposals, and invoicing underneath. Included with your Fiory plan.
Frequently asked questions
Not with a brand kit applied. The live proof: Maria del Mar Flowers runs the same included template as other Fiory sites but reads as a bespoke editorial brand — custom logo, Cormorant Garamond headings, its own palette. The template supplies structure and mobile behavior; your brand kit and photography supply the identity, which is exactly the division a designer wants.
Yes — galleries are organized however your practice is: by project, venue, or line of work, and services sections describe each offering in its own terms. Nothing in the structure assumes weddings-only.
If it books work and you're happy, don't — use Fiory behind it and link its contact page to a Fiory inquiry form so leads land in your CRM. Designers switch when the seams start costing them: inquiries lost in email, quoting from spreadsheets, invoices in a third tool. The included site is the consolidation move, not a mandate.
Nothing — it's included in Fiory Complete at $138/month ($1,500/year), alongside the proposal builder, AI pricing from inspiration photos, CRM, contracts, and invoicing. 7-day free trial.
Keep reading
Website for Wedding Designers
You design weddings — the flowers, the tablescape, the whole room. Your website should sell that vision: process pages, full-event galleries, and a brief-style inquiry form, included with Fiory.
Read guide →Website for Event Florists
Event florists sell to planners, venues, and companies as much as to couples. Get a website with galleries by event type, an inquiry form that captures event details, and a CRM behind it — included with Fiory.
Read guide →Florist Website SEO
The only florist website that grows its own ranking pages — schema, sitemaps, and location pages handled for you.
Read guide →Run your wedding florist business with Fiory
Take what you learned on this page and turn it into bookings. Fiory connects designs, pricing, and clients in one platform built for wedding and event florists.
Wedding Florist CRM
Manage every wedding client from inquiry to event day in one pipeline.
Wedding Florist Software
The full Fiory platform — proposals, recipes, invoicing, and CRM.
All Features
Explore every Fiory module built for wedding and event florists.
Florist Proposal Software
Send beautiful, recipe-driven proposals couples actually approve.
Ready to price and propose this arrangement?
Fiory gives you the recipe library, pricing calculator, and proposal builder wedding florists actually need.
- 7-day free trial
- Billed monthly after trial
- Cancel anytime