Rosa Prima

Rosa Prima is one of the most recognized rose grower brands in the luxury wedding floral world. Their farms in the Ecuadorian highlands sit at altitudes that produce the biggest rose heads, longest stems and most saturated colors in the global wholesale market — the kind of stem a luxury wedding florist specifies by name when a bride asks for the heads in her Pinterest board to actually exist in real life.

Unlike a traditional U.S. wholesaler, Rosa Prima operates as a grower brand: they sell in volume to importers and distributors who then resell to retail and event florists. So a wedding florist doesn't "order from Rosa Prima" directly — they ask their importer (Mayesh, BUDZI, Holland Flower Market, G. Page) for Rosa Prima specifically, by variety. Most major importers in this directory carry Rosa Prima or can source it on request.

The ability to spec Rosa Prima by name is a useful differentiator for a wedding florist working at the top end of the market: it signals to a luxury client that you understand the supply chain at the level of named varieties, not just "red roses".