A wedding florist's Google Business Profile is the second thing an AI assistant and the first thing Google's map result checks: category, service area, hours, reviews, photos and whether the profile agrees with the website. Most florist profiles are set up once and never touched. A weekly post, a monthly review ask and a quarterly consistency check keep you in the map pack and in the AI answer.
Set-up decisions that most florist profiles get wrong
The profile has a handful of fields that decide which searches it can appear for. For a wedding florist who delivers rather than sells from a shop, three of them matter most: the primary category, the service area, and whether the address is shown. Get those wrong and no amount of posting helps.
| Field | Common mistake | What a wedding florist should set |
|---|---|---|
| Primary category | "Florist", which competes with every retail flower shop | "Wedding florist" where available, with "Florist" and "Event planner" as secondary |
| Business type | Storefront shown for a home studio, which exposes the address and misreads your service | Service-area business, address hidden, service areas listed by city |
| Service areas | One city, or the whole state | The cities you actually deliver to, the same list as your city pages and your Growth plan |
| Services | Empty, or one line | Bridal flowers, ceremony flowers, reception centerpieces, installations, each with a short description and a starting price |
| Website link | The home page | The home page, with UTM tagging so inquiries from the profile are counted as their own source |
| Photos | Logo and three bouquets from 2021 | One album per venue, uploaded as you do weddings, named for the venue |
The weekly and monthly routine
Google treats a profile that changes as a business that is open. Assistants treat reviews and recency as evidence. The routine is small, and on Growth it is done for you.
- Weekly: one post with a real wedding, the venue named, and a link to that venue's page on your site
- After every wedding: a review ask with a direct link, sent from Fiory when the event closes, and a reply to every review within a week
- Monthly: new photos into the venue albums; check the Q&A section and answer the questions yourself
- Quarterly: name, address, phone, hours, categories and service areas compared against your website, your marketplace listings and your Instagram bio, and made identical
- Twice a year: services and starting prices updated, so the profile and your cost guide agree
How the profile feeds AI answers
When an assistant is asked for the best wedding florist near a venue, it checks whether the florists its search found are real, rated and local. Your profile is that check: review count and rating, photos that match the venue pages, a service area that includes the venue's city, and details that agree with your site. A profile that says "Florist, 9 to 5, retail address" undercuts a site that says "wedding florist serving Temecula wine country". Consistency is the whole trick.
On Growth the profile routine is part of every plan, alongside the pages and the AI tracking, and the lead report counts calls and clicks from the profile as their own source so you see what it books.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro.
How florists get recommended by ChatGPT and Gemini →Fiory Growth: the full presentation →
Questions florists ask
Only if couples visit a studio by appointment and you want them to. Most wedding florists are service-area businesses: hide the address, list the cities you deliver to, and the profile still appears in the map for those cities.
Once a week is enough: a real wedding, the venue named, a link to the matching page on your site. Posts expire from view, so a steady cadence beats a burst.
Yes. Assistants weigh third-party evidence that you are real and well rated. Review count, rating, recency and your replies all count, and they must match the business name and city on your website.
Yes, in every plan: weekly posts, the review routine and the quarterly consistency check, alongside the pages and the AI search tracking. From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro.
From $549 a month, billed only after your qualified inquiries grow by 3 over your own baseline, and nothing owed if they have not by day 180. One wedding florist per metro. Fiory and Velour Web are separate businesses; the Growth Agreement is Velour Web's.