Event & Occasion Floral Guides — Beyond the Wedding
Bridal showers, engagement parties, rehearsal dinners, anniversaries, corporate events, styled shoots, and more. These events pay the bills between weddings and often lead to bigger bookings.
$400–$1,200
Bridal Shower
Bridal showers are the appetizer to the wedding — smaller budget, same client, and often a direct line to the full wedding booking. Nailing the shower floral experience is how florists turn a $600 event into a $7,000 wedding contract six months later.
Read guide →$500–$1,800
Engagement Party
Engagement parties happen right when a couple is deciding which wedding florist to hire. Doing the engagement party florals is your foot in the door — if you nail it, you'll be on the shortlist for the wedding without having to pitch cold.
Read guide →$800–$2,400
Rehearsal Dinner
Most rehearsal dinner florals get added late as an afterthought — which is why most florists either miss the upsell or quote them carelessly. This is your moment to offer a clean, well-priced add-on that ties aesthetically to the wedding the next day.
Read guide →$350–$900
Baby Shower
Baby showers are low-volume, high-relationship jobs for wedding florists. Many come from past brides celebrating their first baby, which means every shower is a chance to reactivate a past client relationship. Price the florals fairly and the mom will remember you when it's time for the next big event.
Read guide →$700–$2,500
Anniversary Party
Anniversary parties — especially milestone years like 25th, 40th, and 50th — are often booked by adult children celebrating their parents. These clients have budget, emotional stakes, and long-tail loyalty. Treat the proposal like a wedding and the repeat business follows.
Read guide →$1,500–$8,000+
Corporate Event
Corporate floral work is where wedding florists find consistent weekday revenue. The expectations are different — less emotion, more logistics — but the margins can be excellent once you understand how to structure the proposal around purchase orders and volume.
Read guide →$400–$1,500 wholesale (your contribution)
Styled Shoot
Styled shoots are barter — you're trading flowers for portfolio content. The trick is knowing how much to contribute so the shoot is impressive but you're not giving away a mortgage payment. This guide sets realistic expectations for florist contributions at each shoot tier.
Read guide →$250–$900
Vow Renewal
Vow renewals carry more emotional weight than first weddings because the couple has a history to honor. That means the floral work has to feel intentional, not generic. This is where past-wedding references, heritage flowers, and 'remember when' design choices really land.
Read guide →$200–$1,500
Birthday Party
Birthday florals are usually a quick-turn job, but milestone birthdays (30th, 50th, 60th) often behave like mini-weddings with real budgets. Pricing them correctly means understanding which category you're in before you quote.
Read guide →$600–$3,500
Holiday Party
Holiday party florals — corporate or private — are where florists can make a third of their annual income in 6 weeks. The challenge is seasonal stem availability and pricing: white lilies and peonies vanish, but amaryllis, evergreens, and berries open up creative options.
Read guide →Price every occasion in Fiory
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